Bombas Success Story

Campaign Summary A Full-Funnel, Always-On Creator Campaign

450+

published videos

Broad creator coverage across verticals, unlocking scale and net-new reach.

165M+

views

The Bombas brand story delivered fast and wide—through trusted creators.

83%

view-through rate

Viewers stayed engaged through 85-second ad reads—significantly outperforming digital ad norms.

94/100

sentiment score

Highly positive engagement reflecting authentic storytelling, mission alignment, and product love.

About Bombas

Bombas, known for their high-quality and comfortable basics like socks, slippers and underwear, was founded with the belief that a company should exist to serve its community. For every item purchased Bombas donates an essential clothing item to someone experiencing homelessness. Through the support of their customers, they've donated over 150 million essential clothing items across all 50 states, blending purpose with product. When it came to scaling growth with integrity, they needed a platform that matched that balance.

The Challenge The Mission Was Clear. The Road to Scale Was Not.

Bombas wanted to scale YouTube advertising with precision and purpose. But they faced real roadblocks:

Rising customer acquisition costs

Saturated audiences

Operational lift from managing creators manually

A brand story that needed authenticity to land

The Solution Stronger AOV than any other digital channel

90%

Net-New Customers

Agentio’s creator network tapped into communities Bombas hadn’t reached before—delivering a first-time customer rate of over 90%, and with stronger AOV than any other channel.

327%

Campaign Spend Growth

Bombas scaled from low six to mid-seven figures in under a year —managed by a single team member.

CAC Efficiency Over Campaign Lifecycle

Costs didn’t just drop—they stayed down. By optimizing creative formats and leaning into always-on momentum, CAC improved by 2x across the full campaign duration.

Mission-Driven Storytelling That Clicks

Creator content didn’t just convert—it built affinity. From custom songs to hilarious skits, Agentio helped Bombas find voices that told their story in unforgettable ways.

Not Just Views —Love, Loyalty, and Laughs

It wasn’t just performance. It was community. Audiences reacted with passion, praise, and positivity—engaging deeply with the sponsored part of the content.

Growth That Compounds

29% of views now come from past content— evergreen lift that is compounding performance over time and making every dollar work harder. Bombas isn't just renting ad space, they're owning creator real estate.

Takeway Agentio helped Bombas do more than grow—it amplified their mission through content people trusted, loved, and remembered.

“

This partnership didn’t just grow revenue. It made our mission more visible and more scalable than ever.

Carolyn Dixon

Performance Marketing Manager