Outloud Talent Case Study

ABOUT

Outloud Talent

Outloud Talent represents diverse, influential, and professional creators who deliver real value for audiences and brands. As a full-service talent agency, Outloud Talent empowers creators to focus on what they do best—telling authentic stories, producing standout content, and building lasting careers and media businesses through platform diversification and meaningful partnerships.

Outloud Talent's approach is simple: when creators are empowered, everyone wins. By amplifying creators’ voices and putting them center stage, Outloud Talent helps drive meaningful impact at scale.

CHALLENGE

Audience engagement was strong.
Brand access was limited.

YouTube audiences are deeply engaged - but brand deals
have been complex, opaque, and hard to access directly.

Bottlenecked deal flow

Even with millions of engaged viewers, creators couldn’t reach the brands they admired — the path to partnerships was opaque, brands were repetitive, and the process was nearly impossible to scale.

The quality of brands activating on YouTube through Agentio is significantly higher. We’re seeing premium consumer brands that historically focused on Instagram or TikTok now investing in long-form creators.

Olivia Zhou, VP & Partner at Outloud Talent

Beauty brands like Kosas, Coterie, and even Spanx — these are brands we didn’t expect to see investing in YouTube, and creators were genuinely excited about working with.

Amanda Schmit, Talent Manager

Friction everywhere

Deal processes often get dragged out: scattered emails, vague briefs, delayed feedback, and endless revisions. It drained time — and momentum.

Agentio replaced that friction with structure. From first brief to ad approval, everything happens in one place.

When a deal comes from Agentio, I don’t have to spend hours researching whether the brand is legitimate, what their reputation amongst creators is or if they’ll actually pay. I love that on Agentio, it’s already an offer. It’s vetted. It’s approved. Agentio doesn’t get creators excited about deals that fall apart later.

Patrick Bedell, Talent Manager

We’ve seen approvals come back within hours or a day. There are significantly fewer revisions and when there is, the feedback is thoughtful and concise — we’re not dealing with constant back-and-forth.

Amanda Schmit, Talent Manager

SOLUTION

Brand diversity. Automated workflows.
Repeat revenue.

20hr

time to accept deals

From weeks to hours.

Final offers land directly in inboxes, so managers and creators can lock in deals the same day.

1 day

draft submission to approval

Skip the endless edits.

Clear briefs and direct brand communication mean most ad reads go live without a single revision.

total brands worked with

Firm offers from top brands

With access to channel data and performance, brands can move quickly on firm, data-backed offers.

Creator-Brand matchmaking that converts

Agentio pairs every Creator with brands that fit their voice and audience—so integrations feel native and drive real sales.

Agentio has set a new standard for how creators work with brands. The platform delivers a truly elevated experience and consistently connects me with highly aligned partners like MasterClass and Notion. The process is seamless and enjoyable, allowing me to focus on creating great content while building real, long-term relationships with the brands I collaborate with. I’ve been on Agentio for over a year, and the quality only continues to rise.

Mae Alice Suzuki, Creator

Mae Alice Suzuki

512K subscribers

As Told By Kenya

233K subscribers

Blair Walnuts

1.34M subscribers

Imbrandonfarris

7.59M subscribers

Liz Fenwick DIY

1.11M subscribers

The Sanders

95k subscribers