How Up North Transformed Deal Flow and Gave Creators Direct Access to Top-Tier Brands
Agentio lets us focus on growing talent — and building them lifelong businesses
3.7
brand deals per creator
Brand partnerships
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Top Performers
Up North
Up North is a diversified entertainment & media company specializing in talent management, brand building, innovative content, and original business ventures. The Forbes 30 Under 30 recipients represent top content creators in the digital space. Some of our recent work includes partnerships with Coca-Cola, McDonalds, Walmart, BMW, Chipotle, Best Buy, Max, and Pizza Hut.
Management Team
Cole Hock, Cody Hock, Jamie Kreinces
The Audience Was Here.
Brand Diversity Was Limited.
YouTube’s audiences are deeply engaged — but brand deals
have been complex, opaque, and hard to access directly.
Bottlenecked Deal Flow
YouTube’s audiences are deeply engaged — but the path to partnerships was often opaque and hard to manage at scale.
”It’s not just the typical brand names you often see across YouTube, such as VPNs or Meal Kits.”
Jamie Kreinces, Manager
“Landing a brand like DoorDash is massive, it changes how your audience sees you and where your career can go.”
Cole Hock, Co-Founder
Friction Everywhere
Often the deal process can get dragged out: scattered emails, vague briefs, delayed feedback, and endless revisions. It drained time — and momentum. Agentio replaces chaos with clarity.
"Having all the guidelines, assets and necessary information in one concise dashboard, especially when working with multiple brands, drastically simplifies the ad drafting process"
Mista GG, Creator
“We don’t have to deal with broken telephone anymore. The back-and-forth is cleaner, and we actually understand what the brand wants.”
Cole Hock, Co-Founder
New Brands. Automated Workflows.
Repeat Revenue.
Final offers land directly in inboxes, so managers and creators can lock in deals the same day.
76%
of drafts approved first pass
Clear briefs and direct brand communication mean most ad reads go live without a single revision.
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Proven results, faster rebookings.
Brands see performance instantly in-platform, making renewals quick and data-backed.
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Creator-Brand Matchmaking That Converts
Agentio pairs every talent with brands that fit their voice and audience—so integrations feel native and drive real sales.
“I’ve been impressed with the caliber of brands. My fans have been really excited about the brands I’ve worked with so far. The DoorDash and David Protein campaigns were ones my audience especially connected with.”
Brody Trew, Creator (Trew Crew)
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YoBoy PIZZA
500k subscribers
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Billy Binges
500k subscribers
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Kennie J.D.
500k subscribers
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Mista G Dubs
500k subscribers
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Natalie Gold
500k subscribers
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Amanda The Jedi
652k subscribers
Beyond Views — Engagement That Sells
High-intent audiences didn’t just watch; they commented, shared, and clicked, turning fan enthusiasm into measurable revenue.
From inbox chaos to strategic clarity.
Agentio simplified our day-to-day: we move faster, have better brand communication, access higher-quality opportunities, and reclaim time to focus on growing our talent — not chasing logistics.
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