How UpNorth creators gained direct access to top brands — and lasting partnerships
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“Agentio lets us focus on growing talent — and building them lifelong businesses”
3.7
brand deals per creator
Up North
Up North is a diversified entertainment & media company specializing in talent management, brand building, innovative content, and original business ventures. The Forbes 30 Under 30 recipients represent top content creators in the digital space. Some of our recent work includes partnerships with Coca-Cola, McDonalds, Walmart, BMW, Chipotle, Best Buy, Max, and Pizza Hut.
Management Team
Cole Hock, Cody Hock, Jamie Kreinces
Audience engagement was strong.
Brand access was limited.
YouTube audiences are deeply engaged - but brand deals
have been complex, opaque, and hard to access directly.
Bottlenecked Deal Flow
Even with millions of engaged viewers, creators couldn’t reach the brands they admired — the path to partnerships was opaque, brands were repetitive, and the process was nearly impossible to scale.
Before Agentio, we kept seeing the same handful of brands sponsoring on YouTube. Now, our creators are working with world-class consumer brands like Uber and MasterClass — the kind of deals that shift perception and grow careers.”
Jamie Kreinces, Manager
Landing a DoorDash campaign was huge, not just financially but reputationally. Agentio gave us access to opportunities we’d never even seen in traditional deal pipelines.
Cole Hock, Co-Founder
Friction Everywhere
Deal processes often get dragged out can get dragged out: scattered emails, vague briefs, delayed feedback, and endless revisions. It drained time — and momentum.
Agentio replaced that friction with structure. From first brief to ad approval, everything happens in one place.
We’re no longer chasing details across emails or waiting days for feedback. Agentio gives our team, the creator and the brand a shared source of truth - everyone's aligned from brief to approval.
Cole Hock, Co-Founder
Having all the guidelines and assets in one place makes sponsorships feel easy. It’s the first time I’ve had a system that works at the same speed as my content.”
Mista GG, Creator
Brand diversity. Automated workflows.
Repeat revenue.
Final offers land directly in inboxes, so managers and creators can lock in deals the same day.
76%
of drafts approved on first pass
Clear briefs and direct brand communication mean most ad reads go live without a single revision.
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Proven results, faster rebookings.
Brands see performance instantly in-platform, making renewals quick and data-backed.
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Creator-Brand Matchmaking That Converts
Agentio pairs every talent with brands that fit their voice and audience—so integrations feel native and drive real sales.
I’ve been impressed with the caliber of brands. My fans have been really excited about the brands I’ve worked with so far. The DoorDash and David Protein campaigns were ones my audience especially connected with.
Brody Trew, Creator (Trew Crew)
Beyond views — engagement that sells
High-intent audiences didn’t just watch; they commented, shared, and clicked, turning fan enthusiasm into measurable revenue.
From inbox chaos to strategic clarity.
“Agentio simplified our day-to-day: we move faster, have better brand communication, access higher-quality opportunities, and reclaim time to focus on growing our talent — not chasing logistics.”
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