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Saturation on Social, limits to scale
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While Maev had an established Instagram Creator program, the team felt they were running out of room to grow within that ecosystem. They needed a new channel that could deliver incremental reach and deeper storytelling without fragmenting the Brand experience.
YouTube felt like the right answer. The long-form format of the channel creates space for genuine explanation and storytelling.
However, despite recognizing YouTube’s potential, the channel felt operationally complex, difficult to test, and hard to scale efficiently without significant time and resources.
A system built to compound
Instead of creating a YouTube Creator program from scratch, Agentio provided an AI infrastructure-driven approach that made Creator marketing scalable from day one:
- Instant access to vetted dog-owning Creators aligned with Maev’s Brand standards
- Rapid deployment of a six-figure budget for YouTube integrations, without manual sourcing or negotiation
- Scalable Creator activations managed by a single person
- A system that treated Creator partnerships like media buys - consistent, repeatable, and measurable over time
Agentio's AI Creator matching solved a problem that sounds simple but is operationally brutal: finding Creators who own dogs across multiple verticals - cooking, fitness, lifestyle, family, travel - not just Creators who make pet content. A Creator whose channel is about meal prep, but who happens to own a dog and mentions their pet regularly reaches an entirely different, incremental audience than a dedicated pet Creator. Identifying those people manually, at scale, is impossible.Â
Agentio's semantic analysis surfaced them in seconds - scanning content signals to identify dog ownership and relevant audience affinity regardless of the Creator's primary category. From there, the matching went deeper: as the program scaled and performance data accumulated, Agentio's recommendations refined further, surfacing the Creator profiles and content formats driving the strongest signals. The system got smarter with every partnership in the program.
Execution at scale: 200+ partnerships managed by a single employee
Maev moved quickly once the program launched. In just 6 months, they achieved:
- 200+ YouTube videos published
Maev quickly partnered with a broad range of Creators, unlocking completely new audiences - 30M+ views generated
The Maev Brand story delivered fast and wide through trusted Creators - 82% average view-through rate
Viewers stayed engaged through 90-second ad reads, as the content was genuinely informative, not just entertaining - 14M+ minutes of total watch time
All managed by a single employee.
The operational compression Agentio enabled wasn’t just about saving time - it meant every hour saved on logistics was an hour they could reinvest in strategic decisions: which verticals and net new audiences to expand into, which formats to test, how to evolve the brand narrative across the program.
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Upper funnel wins: tripling EMV and increasing Brand Awareness by 21pts
Rather than relying on last-click performance, Maev focused on full-funnel signals aligned with education, discovery, and consideration.
Key indicators showed clear momentum:
- 3x share of customers attributing discovery to YouTube in their Post Purchase Survey
- 2-3x higher Earned-Media-Value ROI from Agentio-managed YouTube partnerships compared to Instagram and TikTok influencer programs
- +21pt increase in Aided Brand AwarenessÂ
- +18pt increase in Consideration & Intent (likelihood to purchase the brand in the near future)
- +19pt increase in Brand Preference (preference for Maev over competitors)
These signals reinforced YouTube’s role as a high-intent discovery channel, particularly well-suited to Maev’s category, where trust and explanation are prerequisites to conversion.
Critically, YouTube content compounded over time. In a single year, Maev generated nearly 3M views well beyond the initial posting window, delivering incremental reach at no additional cost. This evergreen exposure reinforced Brand recall, nurtured consideration, and supported performance across the funnel.
Infrastructure + intelligence
Maev's story is proof that strategic bets require smart infrastructures. Dog owners across cooking, fitness, and lifestyle - not just pet creators. 90-second integrations driven by powerful storytelling over short-form. Always-on, over rented reach.
Each of these decisions reflects something Agentio understood about the category that a single Brand, looking only at its own data, couldn't have seen as clearly. The infrastructure made these strategic guidelines executable at scale. The intelligence made them right. And the results kept compounding long after the first video went live.
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