.png){kind=logo}
Audience engagement was strong. Brand access was limited.
‍
Bottlenecked deal flow
Outloud Talent represents a large roster of high-performing YouTube Creators with deeply engaged audiences - but Brand deals were complex, opaque, and hard to access directly. Even with millions of engaged viewers, Outloud’s Creators couldn’t easily reach the Brands they admired. The path to partnerships was unclear, Brand options were repetitive, and the process was nearly impossible to scale. Even with millions of engaged viewers, Creators couldn’t reach the Brands they admired.
‍
Friction everywhere
Deal processes often got dragged out: scattered emails, vague briefs, delayed feedback, and endless revisions. It drained time - and momentum. Managers couldn’t run a modern talent operation when every deal required constant follow-up and manual coordination just to get an ad read live.
For Outloud's managers, there was no reliable system to match talent with the right Brands at the right time - just manual outreach, uncertainty, and deals that too often fell apart before they started.
Brand diversity. Automated workflows. Repeat revenue.
Instead of patching together deals through scattered outreach, Agentio replaced fragmented deal sourcing with a structured AI-native system designed for scale:
- A closed, vetted marketplace with the world’s best Brands actively investing in YouTube, vetted for quality and filtered out the noise
- Automated Creator–Brand matching based on audience fit, content signals, and Brand objectives - so every offer that came through was already relevant
- Direct booking with comprehensive data-backed offers - no negotiation overhead, no chasing approvals across email threads
- Streamlined brief-to-approval workflows, with clear feedback if revisions were needed
This shifted Outloud’s operating model. Managers moved from reactive deal sourcing to actively managing a portfolio of Creator partnerships, with the ability to scale it seamlessly.
In just a few months, Outloud achieved:
- 60+ Creators managed on Agentio
- 289 total completed ad reads across the Creator roster
- 83 total Brands worked with - including premium consumer Brands new to YouTube
Creator–Brand matchmaking that converts
The results reflected both the quality of the Brand matches and the efficiency of the new workflow:
- 3x increase in deals booked (Sell-through Rate) compared to before Agentio
- <20h to get and accept Brand deals, down from a process that previously took weeks
- <1 day to get approval on draft submissions, with significantly fewer revision cycles
Operational compression was a key driver. Time previously spent on outreach, negotiation, and approvals was reinvested into higher-value work: developing creators, expanding into new Brand categories, and building repeat partnerships.
Because Creator–Brand matching is driven by audience fit, integrations felt native and drove stronger engagement and performance. Managers were able to partner with Brands that were a fit and scale those relationships over time.
Infrastructure + intelligence
Agentio removed operational friction, increased access to premium Brands, and provided the performance visibility needed to make strategic decisions across the roster.
It also gave Outloud the infrastructure to run Creator partnerships as a scalable, repeatable growth system rather than a series of one-off deals.
The result was not just more deals, but better ones - faster to execute, better aligned with creators, and designed to compound over time.
.webp)
