.png){kind=logo}
World-class representation, buried under deal logistics
Every brand deal was a manual project: source the brand, negotiate a one-off, review the agreement line by line, then chase the payment. Multiplied across hundreds of creators and brands, the operational weight was pulling managers away from the work they were hired to do. As Tom puts it, a minute spent on strategy and long-term planning is a far higher-leverage minute than one spent on logistics and back-and-forth communication. SmallScreen was experiencing:
- Manual sourcing, one-off negotiations, individual contract review, invoice chasing - none of it scaled
- Manager time consumed by logistics instead of content strategy and long-term planning
- One-off deals exposing creators to usage rights, licensing, and exclusivity terms they hadn't priced in
- Smaller channels with loyal audiences invisible to the household-name brands that would value them most
SmallScreen's motto is "adapt or die" - whatever works now won't work six months from now. What the team needed was infrastructure that would absorb the manual activities so the judgment layer, the thing creators actually sign a manager for, had room to breathe.
Frictionless partnerships. Room for judgment.
SmallScreen started working with Agentio in early 2024. The team was always on the lookout for new tools and platforms, anything that made the workflow easier for managers and brought more opportunities to clients. SmallScreen was one of the earliest management companies to go all-in, and what made them commit was the Agentio team: the availability, service, and speed signaled a platform being built by people they could trust, and that has stayed true throughout.
Instead of running every deal by hand, SmallScreen let Agentio absorb the operational layer:
- A vetted, closed network of premium brands - household-name brands that match the quality of the creators on the roster
- AI-powered creator-brand matching - brands find smaller channels with passionate audiences they would never have discovered on their own
- Automated contracting and payment - no more chasing invoices or reviewing every agreement individually, across 122 brands
- Standardized deal terms - every deal is subjects to the same terms between brand and creator
- Everything ready on accept - the brief, talking points, product selection and shipping are all in place the moment a deal is accepted, replacing the multiple emails each step used to take
What the team got back: time for content strategy, big projects, and long-term goals for their clients.
The proof point: 61 integrations, one creator
Thomas Mott hosts The Thomas Mott Show, a Philadelphia Eagles and NFL news channel that just hit 123,000 subscribers. It isn't a giant channel by YouTube standards, but a built-in fan base like the Eagles means an audience that is unusually passionate and engaged. Because it's a news format, the shelf life of each video is 48 to 72 hours, so Thomas publishes three to five videos a week and has far more ad inventory than most YouTube channels his size. SmallScreen has helped Thomas deliver 61 integrations across 22 brands through Agentio - a volume that would have buried a manager in paperwork the old way, with more agreements to review, more timelines to track, and more lag waiting on deal details.
Instead, SmallScreen uses Agentio to make sure no video goes unsponsored, while his manager spends the freed-up time on content strategy and long-term planning.
On Agentio, Thomas started seeing bids from brands he already uses every day, brands he assumed didn't know his channel existed. Whoop, Vuori, and Bombas are among those that found him through the platform.
Retention as proof the model works
Brands are building ongoing relationships with SmallScreen creators, and that only happens when a management company has the bandwidth to curate and protect those relationships. Nearly three quarters of all delivered reads now come from repeat pairings, which means the operational work Agentio absorbs compounds: each booked deal is more likely to become a recurring one, and the recurring ones run on the same automated contracting and payment as the first. Through Agentio, SmallScreen achieved:
- 882 delivered ad reads across 122 brands to date
- 84% of brands re-booked SmallScreen creators
- 73% of creators are repeat earners
- 74% of all delivered reads came from repeat brand-creator pairings
- Active creators and deal value both doubled year over year
The volume compounds too. Active creators and deal value both doubled year over year, while the contracts, invoices, and payments behind 882 ad reads ran on Agentio instead of on the team's time.
Infrastructure + intelligence
Tom started SmallScreen because, as a YouTuber, he wished an agency like it existed. In the same vein, he wished a platform like Agentio had existed to facilitate the deals he never ended up doing.
The infrastructure made 882 ad reads across 122 brands executable without the team touching a contract or an invoice, and standardized the terms so no creator signs away usage rights or exclusivity without knowing it. The intelligence - matching, a vetted marketplace, direct access to decision-makers - put smaller channels in front of household-name brands that never knew they existed. And the judgment layer, the thing creators actually hire a manager for, finally had room to breathe.
Thomas's advice to any creator on the fence about joining Agentio is simpler: it's an absolute no-brainer, and there's no reason not to at least try it.
.png)
.webp)
